I literally have no idea what I'm doing

Updated: Dec 10, 2020

So I spent a few day of my life setting up print sales on this site, linking to FB/IG and setting up some ads to try and get my images in front of people. I got caught up with the numbers which are going nowhere. Ads are running, people are seeing them, some are having a look but no one is buying. A couple of probable reasons, prices are too high (even with very little margin) or the one I don't want to acknowledge, which is that my images are not good enough... (Hey, who knew just using a ULF camera and shooting expensive sheets of film wasn't going to make them better? 🤦‍♂️)


The point of this writing is not this though. I was obsessing about getting people to buy a print. Tweaking which images, tweaking copy, adjusting prices, adding coupons with no results. This is not great but what was worse was the negative thoughts it put in and took over my head.


The last few days the weather gods have blessed most of the UK with some stunning foggy conditions. Some photographers dream conditions. Fog makes anything look great, even Steel Towers... I set out to make some images. The only thought going through my head however was would anybody like and buy the composition I was setting up? I was second guessing myself, I was ignoring why I make images. For me, for my muse. If you haven't read Steven Pressfield's "The War of Art" and the following books you owe it to yourself to give them a go. If you have you'll understand what follows.